Healthy Quakers Won’t Completely Prevent My Getting Naked

I recently noticed that the Quaker company has been healthy-ing up its products.  Two of my favorites, Natural Granola and Instant Oatmeal, have dropped high fructose corn syrup and partially hydrogenated oils from their ingredient lists.  I thought it was interesting because the change wasn’t accompanied by any marketing hype.  I expected at least a “Now with NO High Fructose Corn Syrup!” banner on the box or something.

I’m curious about what caused this change.  Is this the free market at work?  Perhaps we Bloomquists aren’t the only consumers who have been opting for the often pricier non-HF non-hydrog alternatives.  I gotta say, though, that even though my wallet is happy to be able to put Quaker products back on the shopping list I’ll still be buying plenty of Bear Naked’s Heavenly Chocolate granola for the foreseeable future.

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SHANNON BLOOMQUIST
librarian, writer/editor, floundering guitarist, breakfast addict

SAM BLOOMQUIST
mobile software developer, dog owner, hiker, adventure racer, enemy of bureaucracy
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